Meta is testing new premium subscriptions across Instagram, Facebook, and WhatsApp, the company confirmed, aiming to offer exclusive features, increased control, and expanded AI capabilities. While the core apps will remain free, these paid tiers will unlock productivity and creativity tools for users seeking more from the platform. Meta said it will test a variety of subscription features and bundles, with each app offering its own distinct set of perks. A key part of the plan involves scaling Manus, an AI agent Meta acquired for a reported $2 billion. The company will integrate Manus into its apps while continuing to offer standalone subscriptions to businesses. Instagram may soon feature a shortcut to Manus AI, allowing users to access AI tools directly within the app. Meta also plans to offer premium AI features, including Vibes, its short-form video creation tool, which will move from free access to a freemium model, giving subscribers expanded video generation options each month. While details on Facebook and WhatsApp subscriptions are limited, leaks indicate that Instagram subscribers will gain features like creating unlimited audience lists, seeing followers who don’t follow back, and viewing Stories anonymously. These new offerings will be separate from Meta Verified, which focuses on creators and businesses with features like verified badges, 24/7 support, impersonation protection, and search optimization. The new subscriptions are designed to appeal to a broader audience of everyday users. Meta hopes these subscriptions will boost revenue, but it faces challenges with subscription fatigue, as users are already juggling multiple paid services. Competitors like Snapchat have demonstrated the potential, with Snapchat+ topping 16 million subscribers, proving there is demand for social media subscription services. Meta plans to gather user feedback as it gradually rolls out these premium features in the coming months.